Video is one of the most effective media types today for inspiring, educating, and engaging viewers. Video production enables your business to fully engage with your specific audience through creative and technical manipulation by mixing both visual and audio elements. It is a fundamental tool for carrying out any type of storytelling because this medium is very adaptable.
Let’s find out what comes in video production and how it benefits an organization.
The 3 Main Stages of Video Production
1. Pre-production
Pre-production entails all the conceptualization, concept development, mood boards, style guides, actor casting, location scouting, prop sourcing, script writing, scheduling, and other preparation activities required to advance with production. This phase requires careful and accurate budgeting to guarantee that you have the materials required to bring your tale to life. Pre-production, which sets the stage for a successful production, takes up a lot of time and is frequently the most labour-intensive stage of video production.
2. Production
The actual video production phase can start once every member of the cast and crew is ready and the script is good to go. Crew and cast members of a video production company visit every location for a video. Each scene is shot several times until it is perfect. The next scene will then be presented to everyone. The process repeats several times until every scene for the video has been perfectly shot. The following level of post-production starts after the scenes are finalized.
3. Post-production
There are several stakeholders in video production who must review and approve edits. This is why post-production is typically the second-longest step after pre-production. Despite the fact that post-production is frequently referred to as editing, this phase of the process involves considerably more than just image editing. All operations that are carried out after the actual filming ends are referred to as post-production. Post-production can, at its most basic level, just mean editing, but for most productions with respectable budgets, you can anticipate that this stage will also involve music, graphics, titles, visual effects, colour correction, and other things.
The 5 Advantages of Video Production
Uplifts Brand Identity
One of the most crucial factors for every company, after money, is brand identity. Equally crucial to brand awareness is brand loyalty, which comes from brand recognition. However, a company’s brand identity is only well portray through a video. Visual representation effectively conveys a brand’s personality. It enables viewers to connect with a company’s culture and vision and appreciate what it is capable of. Marketing campaigns that included videos raised brand awareness by 54%. Thus, you can easily build a credible image of your brand in the mind of your stakeholders. A well thought corporate video production would instil a trustworthy picture of your brand. This will ultimately strengthen a long-lasting bond with all of your stakeholders.
Boosts Conversions
According to surveys, video content on your website can increase purchases and shares by more than 80%. A little more than 74% of people who saw quick videos of a product ultimately bought it. You should move quickly because the majority of your rivals are probably already taking advantage of the favourable feedback that videos offer.
It’s not really shocking that there is a connection between video production and higher sales. Even when a consumer doesn’t have immediate access to the product, visuals showcase your product or service as more credibility. Our mental images are present in our minds based on how a product seems. So, if you thought using photography to introduce a new product was effective, try to envision how much more effective using videos would be.
Gives an Excellent ROI
It should go without saying that the process of recording video, adding sound, and editing the finished result is not inexpensive. In fact, it’s not unusual for big businesses to have excessive funds set aside solely for video production. According to research from 2018, the average price per video was close to $20,000. But it’s an investment that’s well worth the money. Publishing high-quality films on their websites or social media pages had positive effects, according to more than 80% of businesses who either produce their own videos in-house or contract out the work. Despite the fact that videos might help your company gain exposure, people are more drawn to professionally produced videos with fantastic sound, great footage, and an understandable message.
Makes Long-Lasting Impression
Building confidence is the fundamental goal of making and sharing videos. The idea of content marketing heavily relies on gaining customers’ trust and developing a close bond with them. The best thing about video production is that a 30- to 60-second clip may make a lasting impact on stakeholders. You can demonstrate a product’s functionality and features via a video. Customers will feel more secure choosing wisely if they can see how something functions before spending a single dollar.
Gives Top Ranking on Search Engines
It is a fact that including a video on your landing page will boost your website’s ranking in Google searches. Additionally, even if your page doesn’t appear on the top page of a Google search, you’ll have a better chance of getting people to watch your videos because YouTube comes under Google. However, this is more dependent on expert video production abilities. Try including keywords in the title and description of your YouTube video to increase the frequency with which it appears. Doing so will appear more relevant when people search for a key term.
