Essentials Studio Ltd
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Essentials Studio
Managing Instagram for a UK furniture and home essentials brand: consistent product content, styled room shots and a steady stream of shoppers to essentialsstudio.co.uk.
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Client
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IndustryE-commerce: furniture & home essentials (UK)
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ServiceSocial media management: content, posting & community
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PeriodJuly 2026 to Ongoing
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PlatformsInstagram, Facebook
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Website
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Instagram
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Facebook
Results
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0
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Monthly accounts reached
Shoppers reached through Reels and product carousels
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x
Website taps
Monthly link and shop taps to essentialsstudio.co.uk
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%
Engagement rate
Average across feed posts and Reels
Before: Feb 2024 to Jan 2025. After: Feb 2025 to Jan 2026. Data verified via Meta Business Suite, Instagram Professional Dashboard, and Google Analytics 4 (GA4) Direct Booking Attribution.
The brief
Essentials Studio sells quality sofas, armchairs, recliners, beds and home essentials online, with free, fast delivery across the UK and guaranteed lowest prices.
Running an online furniture store leaves little time for daily content. Essentials Studio brought in Wangard to manage its Instagram: planning, designing and posting content, and answering customer questions.
Our job: keep @esntlstudiouk active and on-brand every week, show products in real rooms so shoppers can picture them at home, and send that interest to essentialsstudio.co.uk.
Our approach
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Product-first content calendarA weekly plan covering sofas, recliners, beds and home textiles, so every category gets regular airtime and new stock is posted fast.
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Room-styling carouselsMulti-slide posts showing each piece from several angles and in styled living rooms and bedrooms, answering “how will it look in my home?”
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Short product ReelsQuick videos highlighting texture, recline features and size, with captions for sound-off scrolling and a clear “shop now” end card.
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Offer and trust messagingFree UK delivery, lowest-price guarantee and 5-star reviews built into captions and Stories, to tip browsers into buyers.
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What we handle every month
- On-brand visual style: Clean, bright product shots and consistent templates, so the feed looks like one premium furniture store.
- Content planning & scheduling: 3–4 posts a week planned a month ahead, timed around new stock and offers.
- Community management: Replies to comments and DMs about sizes, delivery and stock, so shoppers get answers before they buy.
- Link-in-bio & Stories: Product links, delivery info and reviews kept up to date in Stories and highlights.
Client feedback
“Wangard manages our Instagram so we can focus on orders and deliveries. The feed stays fresh, customer questions get answered fast, and we see more visitors coming to the website from our posts.”
Founder
Essentials Studio Ltd
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