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Fritz Property Group Apartments
We Delivered
Mobile Emergency Calls
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0
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Page Load Time (1.1s)
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%
Local Organic Leads
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0
%
The Challenge
Farmill Plumbing is a trusted local provider of residential and commercial plumbing services, specializing in emergency repairs and water heater installations. However, their outdated website was failing to capture high-intent, in-the-moment searches.
When customers experience a plumbing emergency, they search on their phones and expect instant answers. Farmill’s legacy site was slow to load on mobile, buried their contact information, and lacked clear service distinctions, leading potential customers to abandon the site in favor of faster-loading competitors.
Our Approach
Mobile-First Emergency UX
We redesigned the site with a “thumb-friendly” architecture. A sticky “Call for Emergency Service” button was integrated across the entire mobile view, ensuring one-tap contact from anywhere on the site.
Lightning-Fast Architecture
We rebuilt the front-end to prioritize Core Web Vitals. By optimizing asset delivery and removing heavy legacy scripts, we achieved a sub-1.2 second load time, crucial for users on cellular data during emergencies.
Hyper-Local Service Pages
We structured the content architecture to target specific neighborhoods and towns within their service radius, boosting their local search presence for highly competitive terms like “water heater repair near me.”
Interesting Facts In Development
To truly optimize for local service businesses, minimizing friction is everything. We implemented dynamic call-routing logic that directs inquiries to on-call technicians during after-hours, and standard dispatch during the day, completely automating their lead triage.
- Dynamic Call Routing
- Instant Load Speeds
- Schema Markup for Local SEO
- Trust-Building UI
"The impact was immediate. Since the new site launched, our phones ring consistently with local customers who found us online during emergencies. The site looks professional and, most importantly, it actually drives leads."
Owner & Master Plumber
Farmill Plumbing