GlossMeUp
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Gloss Me Up
GlossMeUp is a beauty brand spanning cosmetics, hair care, vitamins and supplements.
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Client
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IndustryBeauty & Wellness
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ServiceBrand identity and guidelines
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PeriodMar to May 2026
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DeliverablesLogo suite, palette, typography, app icon, stationery, brand guidelines
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Website
The brief
GlossMeUp is a beauty brand spanning cosmetics, hair care, vitamins and supplements. Their existing identity was fragmented — no consistent mark, mismatched color usage across packaging, digital, and print, and no system their own team could reliably follow.
The goal: one premium lettermark that feels confident on a supplement bottle, an app icon, and a luxury business card — simultaneously.
Lettermark logo suite
Color palette
Type system
App icon variants
Stationery set
Brand guidelines
Merchandise applications
The mark
The capsule
An elongated pill form nodding directly to the vitamins and supplements at the brand's core. It also doubles as a bold, ownable container for the monogram.
The M arch
A steel-gray double arch in the upper half. Architecturally precise — it brings structure and a sense of measured confidence.
The gold U
A warm gold U curves through the lower half, referencing both the brand name's final letter and a soft, inviting openness.
Together: the G
The capsule silhouette with the internal arches reads as a bold uppercase G — the brand's initial. Three layers, one cohesive mark.
Logo suite
Clear space and size
GlossMeUp competes across three beauty verticals simultaneously: cosmetics, hair care, and vitamins & supplements. The identity communicates both clinical credibility and aspirational luxury — anchored by the core brand value of tangible, visible results.
Color palette
Swatch widths show how much each color is used. Select a value to copy it.
Gold
Primary. Logo accent, CTAs, key highlights
HEX #cda248
RGB 205 162 72
CMYK 20 35 85 1
Steel
Secondary. M arch, neutral surfaces
HEX #919395
RGB 145 147 149
CMYK 46 37 36 2
Charcoal
Dark base. Backgrounds, body text
HEX #221f1f
RGB 34 31 31
CMYK 70 67 65 74
Usage balance: 45% Gold, 30% Cream, 15% Steel, 10% Charcoal.
Aa
6.8:1 Pass
Aa
6.8:1 Pass
Aa
13.2:1 Pass
Aa
3.4:1 Large text
Typography
Aa
Cormorant Garamond
Headlines and short statements. One weight, used large.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Aa
Jost
Body text, captions and buttons. Regular, Medium and Bold.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
The brand in use
From business cards to building signage — a consistent, premium presence
across every touchpoint.
Business cards
App Icon
Branding
Social mockup
Client feedback
"The mark speaks for itself. We put it on our packaging, our app, and our storefront sign — and for the first time, they all feel like they belong to the same brand."
Brand Director
GlossMeUp
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