Wilshire Labs (Pvt) Ltd.
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Wilshire Labs
Modernizing digital communication and amplifying pharmaceutical excellence for a legacy healthcare brand.
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Client
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IndustryHealthcare and pharmaceuticals
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ServiceSocial media management
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PeriodOngoing
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PlatformsInstagram & Digital Platforms
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Website
Results
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Organic reach
Expanded digital visibility across domestic and international markets, highlighting over 500 products.
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Follower engagement
Boosted interactions through campaigns focused on workplace culture, R&D innovations, and health awareness.
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Brand consistency achieved
Aligned social media aesthetics with international manufacturing standards and corporate identity.
Before: Apr to Dec 2025. After: Jan to Sep 2026. Source: Meta Business Suite and LinkedIn Analytics.
The challenge
Since 1982, Wilshire Labs has maintained a leading position in the pharmaceutical industry, developing over 500 products and expanding into more than 20 countries. Despite their robust R&D, state-of-the-art manufacturing capabilities, and prestigious certifications (WHO-GMP, DRAP, cGMP), their legacy needed to be effectively translated into a modern digital narrative that could engage both healthcare professionals and the public.
The primary bottleneck was bridging the gap between their strict clinical authority and their vibrant corporate culture. They needed a social media strategy that adhered to rigorous pharmaceutical compliance while simultaneously humanizing the brand through employee milestones, national celebrations, and global health initiatives.
Our approach
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Content StrategyOne brand voice and a monthly calendar built around healthcare advertising rules, so every market posts with the same authority.
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Visual IdentityInfographics and posts that explain health topics clearly, designed in Getz's visual identity.
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Execution & EngagementDaily monitoring and pre-approved response guidelines to keep every conversation safe and compliant.
Selected work
Blood Donation Day
Industrial Visit
Labor Day
Pharmacists Day
Protect Planet
Sanitizer Donation Drive
Father Day
Labor Day
Protect Planet
Industrial Visit
Sanitizer Donation Drive
Pharmacists Day
Protect Planet
Behind the work
- Transformed four decades of traditional pharmaceutical excellence into an engaging, mobile-first social media presence.
- Maintained strict adherence to DRAP and WHO-GMP marketing compliance across all digital touchpoints.
- Successfully highlighted the human element of the brand by integrating employee stories and internal culture into the broader corporate narrative.
Client feedback
"The new digital strategy completely revitalized how we connect with our audience. The team successfully captured our 40-year legacy of pharmaceutical excellence and blended it with our vibrant company culture, all while navigating the strict compliance requirements of our industry."
Head of Digital Marketing
Wilshire Labs
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